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It’s hard to get noticed if you make wine in Northern California. The best thing to do, one vintner believes, is avoid lengthy boasts and focus instead on just a few aspects of your product.
Sterling Vineyards does just that in a new $3 million ad campaign from YMI? Advertising that uses graphs and charts to highlight the wine’s qualities.
“This is more progressive in the way it is designed,” said Wes Youngquist, partner and creative director at the Sausa lito, Calif.,
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