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Yellow Tail isn’t letting beer have all the fun in this year’s Super Bowl. The wine brand is in the Big Game for the first time with a regional spot that helped it circumvent Anheuser-Busch’s exclusive alcohol category ad rights for the Super Bowl.
The brand will kick off a new multiyear marketing campaign with the 30-second spot, which will air in the first half of the game in 80 percent of the country, including the top 30 TV markets.
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