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Idearc Media is in the final stages of a review of creative and media duties on its Superpages.com and Verizon Yellow Pages brands with a decision expected to be revealed as soon as next week, sources said.
Account billings are estimated at $30-35 million.
Sources identified the finalists as Interpublic’s TM Advertising in Dallas, independent Modernista! in Boston, IPG’s Deutsch in New York and independent RD&F Advertising in Dallas.
Final presentations took place Dec. 18-19 at Idearc headquarters in Dallas, according to sources.
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