Yellow Pages' Fingers Do More Than Walk

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Avrett Free Ginsberg has launched a business-to-business campaign for the Yellow Pages Association, its first work for a client it took on about a month ago, said agency president Stuart Grau.

Five print executions by the New York agency seek to expand the range of activity for the association’s well-known walking fingers, showing them crossed and tied with a knot, among others.

“The whole objective is to speak to senior-level marketers and media folks to really get them to take a second look at what is really an undervalued piece of real estate,” Grau said, calling the Yellow Pages, “the original permission-based marketing.”

In





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in