Yellow Book Selects Trahan, Burden & Charles

Yellow Book USA, an independent publisher of business telephone directories, has awarded its advertising account to Trahan, Burden & Charles.

TB&C defeated an-other Baltimore agency, BrannBlau, an affiliate of Brann Worldwide, Deerfield, Ill., in the finals ofa three-month reviewto win the estimated$15-20 million account.

“Yellow Book is a brand still waiting to be built,” said client vice president of marketing Gordon Henry. “It doesn’t yet have the differentiation that’s due it, but we expect to change that.”

More than a dozen agencies, ranging in size from international network affiliates to independents, responded to Yellow Book’s initial request for proposal, client sources said.