Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The broadcast networks’ upfront revenue take could decline this year to about $8.5 billion from last year’s $8.75 billion for a number of reasons.
Contrary to conventional wisdom, that drop has little to do with any ratings shortfalls this season, or the perceived strength or weakness of the medium.
Upfront commitments will be down, in part, because many advertisers plan to hold back dollars for digital and cross-platform opportunities that may arise (see main story).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in