Yamaha Race Begins

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By Angela Dawson





LOS ANGELES–Yamaha’s water vehicles division, which markets the WaveRunner recreational vehicle, is about to contact Southern California shops about handling the creative portion of its estimated $1-3 million account.





The search, led by Jeff Horton, advertising manager for the division, comes after round Zero resigned the business last week.





The review does not involve media planning and buying duties, which will still be handled by Marshall Design Associates in Newport Beach, Calif. Marshall also handles Yamaha motorcycle advertising.





Ground Zero resigned the account over ‘strategic differences’ with the client, said Jim Smith, the agency’s managing partner.

























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