Yamaha Golf Cars Continues Ad Play With Pollak Levitt

Pollak Levitt & Partners has picked up creative and media duties for Yamaha Golf Cars.
The account had been at Aydlotte & Cartwright here. Client division manager Mike Muetzel said Pollak “won my heart” after Aydlotte’s sudden closing left him “not only holding the bag, but we were [out] about $150,000.”
Aydlotte account representative Mike Timson had built a project team for Yamaha Golf Cars in Newnan, Ga. When Timson landed at Pollak in Atlanta, Yamaha gave the agency a series of projects before officially assigning its business.
Jamison Communications in Orlando, Fla., has been awarded public relations duties.
Muetzel said the marketing budget amounts to $1.2 million.
–T.W. Siebert