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As the recession goes on (and on and on), brands will struggle to devise fresh ways of inviting us to economize without feeling like skinflints. Let us tip our motorcycle helmets to Yamaha (via agency Marshall Advertising & Design of Costa Mesa, Calif.) for coming up with one in the headline here: “Own the corners. Without cutting any.” The body copy offers a less appealing variation on the theme when it opens by saying, “Don’t compromise.
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