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NEW YORK Bebo has inked a deal for Yahoo! to sell its inventory in the United Kingdom and Ireland.
The agreement gives Yahoo! the right to sell most of Bebo’s display ad impressions in its top two markets, where it reaches an estimated 11 million users and is more popular than MySpace and Facebook. The agreement, which goes into effect in the fourth quarter, does not cover Bebo in the U.S., where it is a much smaller player.
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