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NEW YORK Yahoo said it would begin participating in a marketplace to auction off extra ad placements, part of an effort to increase the amount of money it receives for its inventory.
The Sunnyvale, Calif., Internet giant will participate in the Right Media Exchange, a marketplace for ad networks to bid on placements, and invest in the company operating it. Yahoo took a 20 percent stake in Right Media, part of a $45 million Series B funding round that included Redpoint Ventures.
Yahoo’s
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