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NEW YORK Yahoo beefed up its search agency capabilities with the hiring of former Carat Interactive executive Ron Belanger.
Belanger, 35, has joined Yahoo as a senior director of global advertiser strategy and development. In the newly created position, Belanger will work both directly with clients and with agencies to develop performance-based campaigns.
“As advertisers begin to ask the larger questions around ideal media mixes and brand impact, Yahoo is uniquely poised to provide comprehensive solutions and I want to be part of that,” Belanger said in an e-mail message.
Belanger
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