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NEW YORK Yahoo Finance has launched a new personal finance channel aimed at average investors, home buyers and pretty much anyone seeking help managing their money.
The channel enhances content areas that have long been Yahoo Finance staples, such as retirement, insurance and home loans, but organizes the information in a more intuitive, functional package, said Yahoo officials.
While Yahoo Finance runs neck-and-neck with MSN Money for the lead in monthly audience size, the site has built its reputation as a highly functional platform for sophisticated investors and professionals.
Going
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