Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Yahoo! said it has completed its $650 million acquisition of Right Media.
With the deal completed, Right Media CEO Michael Walrath will become svp of the Right Media Exchange. He will report to Yahoo! president Sue Decker.
Yahoo! in late April inked a deal to acquire the 80 percent of Right Media it did not own. It had acquired a 20 percent stake in the company in October 2006 for $30 million.
The Right Media Exchange lets publishers auction off ad space to ad networks and advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in