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Yahoo has undergone a rough patch lately, but some of the latest members of its executive exodus hope to tap into a bright spot of its heritage: innovative marketing.
The team behind its nontraditional marketing efforts, like setting up a yodel studio in Times Square, has left the Internet company to create its own agency, Manifold.
Based in San Francisco, Manifold is a five-person buzz marketing shop. It brings together longtime Yahoo marketing executives, including former director of buzz marketing Sean Florio, who wrapped up work at Yahoo yesterday.
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