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NEW YORK Yahoo is pushing its recently revamped home page and enhanced services in its first national brand campaign in two years.
The Sunnyvale, Calif.-based Internet giant is running spots on television, radio and the Web, beginning with TV ads this Thursday during series premieres on NBC and ABC.
Yahoo lead agencies OgilvyOne and Soho Square, both part of WPP Group, created the campaign.
Creative uses the company’s decade-old tagline, “Do you Yahoo?” Each execution presents a “life situation” enhanced by Yahoo.
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