Yaffe & Co. Breaks It Down

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Yaffe & Co. has re or ganized into independent operating units under the new collective heading of The Yaffe Group.

Yaffe & Co. now be comes a part of The Yaffe Group, based in Southfield, Mich., along with new divisions Yaffe/Deutser, Yaffe Direct, The Legacy Brand Center and Barrelhouse Creative, said Michael Morin, evp of The Yaffe Group. Each unit will have separate financial accountability.

The process of separating the groups began about a year ago, but took its final form only recently, Morin said.



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