Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Cable network FX said it has signed a deal with XM Satellite Radio to present the second season premiere episode of the drama series Nip/Tuck commercial free.
XM’s agency, Interpublic Group’s Mullen in Wenham, Mass., brokered the deal. The value was undisclosed. This is the first time XM has placed a buy with the network in Los Angeles.
“In an environment where technology has empowered consumers, it is critical to look for new platforms for the XM brand to connect with its target audience,” said John Moore, Mullen senior vice president and group media director, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in