Xerox Explores the Modern Work Habits of Major Writers as They Create a Book Together

Who needs an office anyway?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The workplace is changing—expanding and contracting, sort of like the universe, taking on whatever shape is needed for a growing number of untethered workers to do their jobs.

A big reason for this is technology, which has evolved so dramatically that even timesheets, that bane of 9-to-5 existence, can be distributed and measured remotely.

In an effort to explore this, Xerox is working on a massive collaborative project. Created by Y&R New York, “Set the Page Free” will be composed of 14 award-winning writers and creatives, who together will produce a book about the modern workplace.

Miniature documentaries from the first four writers went live today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in