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NEW YORK Crispin Porter + Bogusky preparing to test its ad characters’ pop-culture appeal by taking them from commercials into video games.
Burger King said next month it would begin selling Xbox video games revolving around CP+B-created characters. The “Big Bumpin'” game features the King, his love interest Brooke Burke and the Subservient Chicken. Fans who plunk down $3.99 (plus purchase of a meal) can navigate a bumper car through five different theme parks with hazards and “challenging scenarios.”
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