Xbox 360 Touts Hollywood Tie-ins

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LOS ANGELES A spot for Microsoft’s Xbox 360 breaking this week eschews the use of game footage.

Using clay animation, the spot shows the animator from the neck down. The artist, from production house Moo Studios here, first sculpts a web and spider. Next, he molds the clay into a pirate’s face. Finally, he fashions a likeness of the Shrek character. Games for Spider-Man 3, Pirates of the Caribbean: At World’s End and Shrek the Third are coming out on the Xbox platform.


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