Wyse Looks for Help Beyond Its Hometown

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Wyse Advertising has enlisted an ex-business reporter and columnist to start an office in Cincinnati in an effort to expand the agency’s new-business reach.

Mya Frazier, 28, takes the title of business development director. Her mandate: To make Wyse a more direct competitor to Southeast Ohio agencies, including Northlich, Cincinnati’s largest shop.

“My game plan is to make sure that companies think of Wyse,” Frazier said.

Based 240 miles southeast of Wyse’s Cleveland headquarters, she will also try to drum up business in Ohio cities such as Dayton and Columbus, as well as Louisville, Ky.,





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