NEW YORK Wyndham Hotel Group is poised to select WPP Group’s Berlin Cameron United to handle creative duties on Wyndham’s Super 8, Howard Johnson and Travelodge brands after a review, sources said.
Berlin Cameron is among three shops believed to be finalists for the business. When reached this afternoon, an agency representative said, “The client has not made a decision.” Wynham, which is based in Parsippany, N.J., could not immediately be reached.
Major media spending on the brands totaled nearly $25 million in the first 11 months of 2007 and about $30 million in 2006, according to Nielsen Monitor-Plus. Those figures exclude online spending.
The incumbent on Travelodge and Howard Johnson is Eastwest Marketing Group in New York, which participated in the first round of the review but did not reach the finals, said an Eastwest executive. The incumbent on Super 8 could not be determined.
Media duties, which are not in play, remain at WPP’s MediaCom in New York. A win would be particularly important for Berlin Cameron, given two significant losses in the past two months: Boost Mobile and the Heineken and Heineken Light brands.
Berlin Cameron’s other clients include Coca-Cola (Vitamin Water), Belevedere Vodka and Ford.
This story updates a previously posted item with additional details.