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CHICAGO Sullivan Higdon & Sink was named lead agency for WxWorx, a forecasting company that is teaming with XM Satellite Radio to provide real-time weather reports for the aviation, maritime and emergency response markets.
The agency, which has offices in Wichita, Kan., and Kansas City, Mo., will work with the Huntsville, Ala., client on its national launch. The assignment will involve advertising, media relations and external communications. The shop, which handles Cessna Aircraft and B/E Aerospace, will use its avionics expertise to help introduce WxWorx.
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