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The man credited with coining the term “direct marketing” retired last week after more than 50 years in the business.
Citing a desire to move on, direct marketing heavyweight Lester Wunderman, 77, has stepped down as chairman of Wunderman Cato Johnson [Adweek, Jan. 19].
“It’s a mature agency and it’s in good hands,” said Wunderman of the Young & Rubicam subsidiary. “It’s got great clients. It’s satisfying.”
Wunderman, who was also a director of Dentsu Wunderman Direct in Japan, has received numerous awards for his work in direct marketing and is the author of two books on the subject.
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