WSJ.com Launches Ad-Supported Video Center

NEW YORK The Wall Street Journal Online has begun to offer an ad-supported central location where visitors can view video, with Sun Microsystems as one of its first sponsors.

Powered by the Platform media publishing system, the video center includes analysis from WSJ reporters and breaking news and information from partners, such as CNBC. It is linked from relevant articles and prominent positions, like the home page.

The new feature helps to “better serve the increasing demand among advertisers to run video-based advertising online,” said Randy Kilgore, vice president of advertising at New York-based WSJ.com, which has 700,000 paid subscribers.

Earlier this week, WSJ.com parent Dow Jones & Co. said that it plans to buy the operator of MarketWatch in an all-cash transaction valued at about $519 million [IQ Daily Briefing, Nov. 15]. The deal is expected to close in the first quarter of 2005.