Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – Wm. Wrigley Jr. Co. is extending its Doublemint gum campaign with new ads specifically targeted to African-American consumers.
The new effort, from BBDO Chicago, features one outdoor and two radio executions and is a more formalized effort against the minority audience than the company previously has done, said Ronald Cox, Wrigley group vp/marketing.
Advertising began appearing in Chicago and other major markets last week and run through year end.
Both radio and outdoor executions feature the tagline, ‘Double Up on the One.’
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in