Wrigley Refreshes With Gum-Flavored Lip Balm

Wm. Wrigley Jr. struck a licensing agreement with cosmetic company Lotta Luv to develop lip balms and glosses flavored like Wrigley’s gum, including Big Red, Juicy Fruit, Doublemint, Winterfresh and Spearmint.

The products will hit shelves in the fall, coinciding with the launch of Wrigley’s Slim Pack, a 15-stick gum envelope. Wrigley, the No. 1 gum company, said its 17-stick PlenTPak packaging, which has been around since 1964, will be replaced by the Slim Pack.

The gum-flavored lip balms and glosses will be available at grocery and mass merchandise stores, as well as at specialty retailers like Limited Too, Urban Outfitters and Claire’s. Lotta Luv also makes licensed cosmetics under such candy brands as Reese’s, Hershey, SweeTarts, Jelly Belly, Tootsie Roll and Dubble Bubble.