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NEW YORK Wrigley has narrowed the field in its review of global creative duties to three shops, with those agencies expected to submit financial data to the company tomorrow, sources said.
Wrigley’s annual global media spend exceeds $200 million.
Sources identified the finalists as Omnicom Group’s DDB—a roster shop that has Wrigley business in Australia and New Zealand—and two non-roster agencies: Publicis Groupe’s Saatchi & Saatchi and Interpublic Group’s DraftFCB. Each got an RFP from procurement executives at Wrigley that’s due back on Friday.
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