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NEW YORK Wrigley, the chewing gum and candy company, has confirmed reviewing its global creative chores, news first reported earlier today by Adweek.com.
Wrigley is holding a review with an eye toward consolidating its $200 million-plus creative account with two ad networks, sources said.
Omnicom Group’s EnergyBBDO in Chicago is the lead U.S. creative agency on the account. BBDO has held the business for 77 years.
“BBDO, our long-standing agency of record, will continue as a key Wrigley advertising agency,” said client director of marketing communications Brian Wright, in a statement.
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