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NEW YORK WPP Group said it has joined with online community builder LiveWorld to form a joint venture dedicated to developing social networking applications for clients.
A WPP executive will helm the joint venture, LiveWorld-WPP, which is equally owned by both companies. The unit will work to bring LiveWorld services, which include creating and moderating message boards, blogs and social networks, to WPP clients and agencies.
“You could say it’s the modern equivalent of a fan club, in a sense,” said Mark Read, WPP strategic director and CEO of WPP.com.
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