WPP Shops Merge Media Operations

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WPP Group relationship marketing shop Wunderman has merged its media planning and buying services into sister shop Mediaedge:cia, the agencies confirmed. About 85 Wunderman media employees will move into Mediaedge:cia’s New York headquarters, including co-directors Sheri Rothblatt and Gary Kagawa. Rothblatt and Kagawa will serve as managing partners, reporting to Mediaedge:cia CEO Charles Courtier.

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