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CHICAGO Boeing Corp.’s commercial airplane division is in negotiations with 141 Worldwide to handle a promotional project that will debut later this year, according to a client representative.
The WPP Group agency is expected to bring in other network partners, including OgilvyOne, to assist with the project, which will “reframe and retool” the commercial airplane brand, according to Sue Bradley, a representative for the Seattle division. The project, which will be handled out of the agencies’ Chicago offices, is not expected to involve advertising, she said.
Boeing’s
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