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WPP Group PLC, the London-based advertising company, said Wednesday that it has acquired Icon Brand Navigation Group in Nuremberg, Germany, and a 77 percent stake in CB Associes, a branding agency with offices in Paris and Stuttgart. Terms were not disclosed.
Icon, founded in 1993, has 22 employees and serves clients such as Canon, Colgate-Palmolive, Kellogg’s, Kodak, Lufthansa and Nestle. It will work with other WPP branding shops, including Enterprise IG in New York, on corporate and product positioning.
CB
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