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Yankees fans are champing at the bit to see Derek Jeter finally reach his 3000th hit—something that no Yankee has ever done—and with only three hits to go, that feat could be accomplished in the next game or two.
But where baseball fans see an historic event, marketers see dollar signs.
According to the New York Post, the Yankees and Jeter’s promoters are planning to sell at least 200 products linked to the milestone hit, with markups of as much as 50 percent over the price of his usual branded collectibles.
Steiner Sports, which sells Yankees collectibles, usually charges $500 for a single sock that Jeter has worn in a season game.
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