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Foote, Cone & Belding gives Oreo cookies the near-silent treatment in a new spot starring two deaf actors.
“Signing” is the New York shop’s latest ad featuring what it calls “the Oreo ritual”–the act of twisting the cookie apart, licking the frosting that connects the two wafers and dunking it.
The 30-second spot shows actress Terrylene Magenelli and her 6-year-old son, Gianni, conversing via sign language in a park as she teaches him the “ritual.” He patiently watches and then signs that he wants to do it the way dad showed him.
When she asks the difference, Gianni stuffs the whole cookie in his mouth.
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