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Worldwide ad spending will maintain a 6 percent growth rate for the next two years, climbing to $427 billion in 2006 and to $451 billion in 2007, according to Publicis Groupe’s ZenithOptimedia. That’s slightly better than the 4.8 percent growth to $403.6 billion that the agency estimates for full-year 2005.
U.S. spending growth will increase moderately over the next two years, per the forecast, climbing 5 percent next year to $174.8 billion and by an additional 4-plus percent in 2007 to $182.4
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