The World’s Best Print Ads, 2012-13

1

Grand Prix: Apple iPad mini (1 of 4)

Agency: TBWA\Media Arts Lab, Los Angeles
These iPad mini ads, released late last year, were placed on the back covers of several national magazines—including Time, Wired and The New Yorker. They showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine.

2

Grand Prix: Apple iPad mini (2 of 4)

Agency: TBWA\Media Arts Lab, Los Angeles
These iPad mini ads, released late last year, were placed on the back covers of several national magazines—including Time, Wired and The New Yorker. They showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine.

3

Grand Prix: Apple iPad mini (3 of 4)

Agency: TBWA\Media Arts Lab, Los Angeles
These iPad mini ads, released late last year, were placed on the back covers of several national magazines—including Time, Wired and The New Yorker. They showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine.

4

Grand Prix: Apple iPad mini (4 of 4)

Agency: TBWA\Media Arts Lab, Los Angeles
These iPad mini ads, released late last year, were placed on the back covers of several national magazines—including Time, Wired and The New Yorker. They showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine.

5

2 Gold Lions: Harvey Nichols

Agency: Y&R, Dubai
A giant flock of pelicans gathers around a single fish to advertise a sale at the clothing store. Better be ready to fight. Great art direction on this one.

6

2 Gold Lions: Penguin Audiobooks (1 of 3)

Agency: McCann, Mumbai
This campaign turned famous authors into headphones.

7

2 Gold Lions: Penguin Audiobooks (2 of 3)

Agency: McCann, Mumbai
This campaign turned famous authors into headphones.

8

2 Gold Lions: Penguin Audiobooks (3 of 3)

Agency: McCann, Mumbai
This campaign turned famous authors into headphones.

9

2 Gold Lions: Sunlight Dishwasher Detergent (1 of 2)

Agency: Lowe, Bangkok, Thailand
Get that pig and sheep off your plate with Sunlight. An average idea, perhaps, but impressive illustrations.

10

2 Gold Lions: Sunlight Dishwasher Detergent (2 of 2)

Agency: Lowe, Bangkok, Thailand
Get that pig and sheep off your plate with Sunlight. An average idea, perhaps, but impressive illustrations.

11

2 Gold Lions: Unicef (1 of 3)

Agency: Prolam Y&R, Santiago, Chile
School portraits are turned on their heads to remind the viewer that every child gets education—it just depends on what kind. The fine print on the sign reads: "Help us provide quality education to thousands of children in Chile because if we can change their education we can change their destiny."

12

2 Gold Lions: Unicef (2 of 3)

Agency: Prolam Y&R, Santiago, Chile
School portraits are turned on their heads to remind the viewer that every child gets education—it just depends on what kind. The fine print on the sign reads: "Help us provide quality education to thousands of children in Chile because if we can change their education we can change their destiny."

13

2 Gold Lions: Unicef (3 of 3)

Agency: Prolam Y&R, Santiago, Chile
School portraits are turned on their heads to remind the viewer that every child gets education—it just depends on what kind. The fine print on the sign reads: "Help us provide quality education to thousands of children in Chile because if we can change their education we can change their destiny."

14

Gold Lion: Beijing Sports Radio (1 of 3)

Agency: Ogilvy & Mather, Hong Kong
Brilliant, simple series of ads demonstrating how sports radio gets you close to the action.

15

Gold Lion: Beijing Sports Radio (2 of 3)

Agency: Ogilvy & Mather, Hong Kong
Brilliant, simple series of ads demonstrating how sports radio gets you close to the action.

16

Gold Lion: Beijing Sports Radio (3 of 3)

Agency: Ogilvy & Mather, Hong Kong
Brilliant, simple series of ads demonstrating how sports radio gets you close to the action.

17

Gold Lion: Comedy Central (1 of 3)

Agency: Grey, Buenos Aires, Argentina
Fold the page for comedy. When you see the logo, you know it's funny.

18

Gold Lion: Comedy Central (2 of 3)

Agency: Grey, Buenos Aires, Argentina
Fold the page for comedy. When you see the logo, you know it's funny.

19

Gold Lion: Comedy Central (3 of 3)

Agency: Grey, Buenos Aires, Argentina
Fold the page for comedy. When you see the logo, you know it's funny.

20

Gold Lion: Dove (1 of 5)

Agency: Ogilvy, São Paulo, Brazil
The drawings from the famous "Real Beauty Sketches" campaign, which won the Titanium Grand Prix this year. At left, a woman as described to a sketch artist by the woman. At right, the woman as described by a stranger.

21

Gold Lion: Dove (2 of 5)

Agency: Ogilvy, São Paulo, Brazil
The drawings from the famous "Real Beauty Sketches" campaign, which won the Titanium Grand Prix this year. At left, a woman as described to a sketch artist by the woman. At right, the woman as described by a stranger.

22

Gold Lion: Dove (3 of 5)

Agency: Ogilvy, São Paulo, Brazil
The drawings from the famous "Real Beauty Sketches" campaign, which won the Titanium Grand Prix this year. At left, a woman as described to a sketch artist by the woman. At right, the woman as described by a stranger.

23

Gold Lion: Dove (4 of 5)

Agency: Ogilvy, São Paulo, Brazil
The drawings from the famous "Real Beauty Sketches" campaign, which won the Titanium Grand Prix this year. At left, a woman as described to a sketch artist by the woman. At right, the woman as described by a stranger.

24

Gold Lion: Dove (5 of 5)

Agency: Ogilvy, São Paulo, Brazil
The drawings from the famous "Real Beauty Sketches" campaign, which won the Titanium Grand Prix this year. At left, a woman as described to a sketch artist by the woman. At right, the woman as described by a stranger.

25

Gold Lion: Land Rover (1 of 4)

Agency: Y&R, Dubai
Land Rover can take you to such remote places, you won't believe the food there. Try some toasted dhab lizard with biryani rice, fruit bat soup, Goliath tarantula, stewed wildebeest eyeballs, and stir-fried sago worms, each with its own "adventure rating."

26

Gold Lion: Land Rover (2 of 4)

Agency: Y&R, Dubai
Land Rover can take you to such remote places, you won't believe the food there. Try some toasted dhab lizard with biryani rice, fruit bat soup, Goliath tarantula, stewed wildebeest eyeballs, and stir-fried sago worms, each with its own "adventure rating."

27

Gold Lion: Land Rover (3 of 4)

Agency: Y&R, Dubai
Land Rover can take you to such remote places, you won't believe the food there. Try some toasted dhab lizard with biryani rice, fruit bat soup, Goliath tarantula, stewed wildebeest eyeballs, and stir-fried sago worms, each with its own "adventure rating."

28

Gold Lion: Land Rover (4 of 4)

Agency: Y&R, Dubai
Land Rover can take you to such remote places, you won't believe the food there. Try some toasted dhab lizard with biryani rice, fruit bat soup, Goliath tarantula, stewed wildebeest eyeballs, and stir-fried sago worms, each with its own "adventure rating."

29

Gold Lion: Madrid Book Publishers Association

Agency: Grey, Madrid
"When you spend all those hours playing war video games, it's not just your enemies you finish off," says the copy. "Save a book. Read a book.The Little Prince. Antoine de Saint-Exupéry 1943."

30

Gold Lion: Duracell (1 of 2)

Agency: Grey, Mumbai
This campaign looked at the pluses and minuses of battery-powered devices.

31

Gold Lion: Duracell (2 of 2)

Agency: Grey, Mumbai
This campaign looked at the pluses and minuses of battery-powered devices.

32

Gold Lion: Aspirina/Cafiaspirina (1 of 3)

Agency: AlmapBBDO, São Paulo, Brazil
Sometimes you just need aspirin. Sometimes you need aspirin plus caffeine.

33

Gold Lion: Aspirina/Cafiaspirina (2 of 3)

Agency: AlmapBBDO, São Paulo, Brazil
Sometimes you just need aspirin. Sometimes you need aspirin plus caffeine.

34

Gold Lion: Aspirina/Cafiaspirina (3 of 3)

Agency: AlmapBBDO, São Paulo, Brazil
Sometimes you just need aspirin. Sometimes you need aspirin plus caffeine.

35

Gold Lion: Samsonite (1 of 2)

Agency: JWT, Shanghai
Samsonite suitcases truly are kid proof (and elephant proof, and bear proof).

36

Gold Lion: Samsonite (2 of 2)

Agency: JWT, Shanghai
Samsonite suitcases truly are kid proof (and elephant proof, and bear proof).

37

Gold Lion: Volkswagen (1 of 2)

Agency: AlmapBBDO, São Paulo, Brazil
Only original Volkswagen parts will do, said this clever visual campaign.

38

Gold Lion: Volkswagen (2 of 2)

Agency: AlmapBBDO, São Paulo, Brazil
Only original Volkswagen parts will do, said this clever visual campaign.

39

Gold Lion: Leica M-Monochrom (1 of 3)

Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
First-person stories told from the point of view of old black-and-white Leica cameras that died—but are now reincarnated as the M-Monochrom. The TV spot won gold in Film Craft.

40

Gold Lion: Leica M-Monochrom (2 of 3)

Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
First-person stories told from the point of view of old black-and-white Leica cameras that died—but are now reincarnated as the M-Monochrom. The TV spot won gold in Film Craft.

41

Gold Lion: Leica M-Monochrom (3 of 3)

Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
First-person stories told from the point of view of old black-and-white Leica cameras that died—but are now reincarnated as the M-Monochrom. The TV spot won gold in Film Craft.

42

Gold Lion: ANLCI (1 of 6)

Agency: DDB, Paris
Fake ads cleverly pushed for better literacy rates in France.

43

Gold Lion: ANLCI (2 of 6)

Agency: DDB, Paris
Fake ads cleverly pushed for better literacy rates in France.

44

Gold Lion: ANLCI (3 of 6)

Agency: DDB, Paris
Fake ads cleverly pushed for better literacy rates in France.

45

Gold Lion: ANLCI (4 of 6)

Agency: DDB, Paris
Fake ads cleverly pushed for better literacy rates in France.

46

Gold Lion: ANLCI (5 of 6)

Agency: DDB, Paris
Fake ads cleverly pushed for better literacy rates in France.

47

Gold Lion: ANLCI (6 of 6)

Agency: DDB, Paris
Fake ads cleverly pushed for better literacy rates in France.

48

Gold Lion: Star Models (1 of 3)

Agency: Revolution, Brazil
Anti-anorexia ads imagined what fashion illustrations would look like in the flesh.

49

Gold Lion: Star Models (2 of 3)

Agency: Revolution, Brazil
Anti-anorexia ads imagined what fashion illustrations would look like in the flesh.

50

Gold Lion: Star Models (3 of 3)

Agency: Revolution, Brazil
Anti-anorexia ads imagined what fashion illustrations would look like in the flesh.

51

Gold Lion: Crisis Relief Singapore (1 of 3)

Agency: Publicis, Singapore
A thumbs-up means nothing in this brutal campaign pleading for more tangible charity support than a like on Facebook.

52

Gold Lion: Crisis Relief Singapore (2 of 3)

Agency: Publicis, Singapore
A thumbs-up means nothing in this brutal campaign pleading for more tangible charity support than a like on Facebook.

53

Gold Lion: Crisis Relief Singapore (3 of 3)

Agency: Publicis, Singapore
A thumbs-up means nothing in this brutal campaign pleading for more tangible charity support than a like on Facebook.

54

Gold Lion: Doctors Without Borders (1 of 3)

Agency: Ogilvy, São Paulo, Brazil
Newspapers cover human tragedies, but move on to other stories within a matter of days. The promise from Doctors Without Borders: "We stay."

55

Gold Lion: Doctors Without Borders (2 of 3)

Agency: Ogilvy, São Paulo, Brazil
Newspapers cover human tragedies, but move on to other stories within a matter of days. The promise from Doctors Without Borders: "We stay."

56

Gold Lion: Doctors Without Borders (3 of 3)

Agency: Ogilvy, São Paulo, Brazil
Newspapers cover human tragedies, but move on to other stories within a matter of days. The promise from Doctors Without Borders: "We stay."

57

Gold Lion: Times of India (1 of 3)

Agency: Taproot, Mumbai
Portraits of farmers who hanged themselves out of desperation were offered for sale, with proceeds going to help their families. "Hang me again," the copy said of the portraits.

58

Gold Lion: Times of India (2 of 3)

Agency: Taproot, Mumbai
Portraits of farmers who hanged themselves out of desperation were offered for sale, with proceeds going to help their families. "Hang me again," the copy said of the portraits.

59

Gold Lion: Times of India (3 of 3)

Agency: Taproot, Mumbai
Portraits of farmers who hanged themselves out of desperation were offered for sale, with proceeds going to help their families. "Hang me again," the copy said of the portraits.