The World’s Best Commercials, 2010-11

Every Gold Lion winner in Film and Film Craft from Cannes

In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn't seen several of these before this week. They're all worth watching. 

  1. Nike, "Write the Future"

    Click here to view
    AGENCY: Wieden + Kennedy, Amsterdam
    AGENCY: Work Post, London
    COUNTRY: The Netherlands
    AWARDS: Film Grand Prix, Film Craft Gold Lion
  2. Puma, "After Hours Athlete"

    Click here to view
    AGENCY: Droga5, New York
    AGENCY: Smuggler, Hollywood
    COUNTRY: USA
    AWARDS: Film Craft Grand Prix, Film Gold Lion
  3. Scope, "See the Person"

    Click here to view
    AGENCY: Leo Burnett, Melbourne
    COUNTRY: Australia
    AWARDS: Grand Prix for Good, Film Gold Lion
  4. Chrysler, "Born of Fire"

    Click here to view
    AGENCY: Wieden + Kennedy, Portland, Ore.
    AGENCY: Serial Pictures, New York
    COUNTRY: USA
    AWARDS: Film Gold Lion, Film Craft Gold Lion
  5. Heineken, "The Entrance"

    Click here to view
    AGENCY: Wieden + Kennedy, Amsterdam
    Click here to view
    AGENCY: Sonny, London
    COUNTRY: The Netherlands
    AWARDS: Film Gold Lion, Film Craft Gold Lion
  6. Volkswagen, "The Force"

    Click here to view
    AGENCY: Deutsch, Los Angeles
    COUNTRY: USA
    AWARD: Film Gold Lion
  7. Carlton Draught, "Slo Mo"

    Click here to view
    AGENCY: Clemenger BBDO, Melbourne
    COUNTRY: Australia
    AWARD: Film Gold Lion
  8. H2Oh!, "Braids"

    Click here to view
    AGENCY: BBDO, Buenos Aires
    COUNTRY: Argentina
    AWARD: Film Gold Lion
  9. AMIS Insurance, "Office"

    Click here to view
    AGENCY: Ogilvy, Mexico
    COUNTRY: Mexico
    AWARD: Film Gold Lion
  10. Deep Silver, "Dead Island Trailer"

    Click here to view
    AGENCY: Deep Silver, Planegg Munich
    COUNTRY: Germany
    AWARD: Film Gold Lion

After the jump: Google, Axe, Skittles, and more.

  1. Google Chrome, "Speed Tests"

    Click here to view
    AGENCY: BBH, New York
    COUNTRY: USA
    AWARD: Film Gold Lion
  2. Axe Full Control campaign (4 spots)

    "Premature Perspiration"
    Click here to view
    AGENCY: Ponce, Buenos Aires
    COUNTRY: Argentina
    AWARD: Film Gold Lion
    (The three other spots in this campaign so far are not available with English voiceovers or subtitles.)
  3. Otrivin Nasal Spray campaign (2 spots)
    "Classroom Craft"

    Click here to view
    "Shoe Laces"

    Click here to view
    AGENCY: Saatchi & Saatchi, Carouge
    COUNTRY: Switzerland
    AWARD: Film Gold Lion
  4. Skittles campaign (3 spots)
    "Cage Cop"

    Click here to view
    "Hitchhiker"

    Click here to view
    "Cat"

    Click here to view
    AGENCY: BBDO, Toronto
    COUNTRY: Canada
    AWARD: Film Gold Lion
  5. Google, Demo Slam campaign (5 spots)
    "Chubby Bunny"

    Click here to view
    "Realtime Karaoke"

    Click here to view
    "Extra Spicy"

    Click here to view
    "Route 66"

    Click here to view
    "Rushmore"

    Click here to view
    AGENCY: Johannes Leonardo, New York
    COUNTRY: USA
    AWARD: Film Gold Lion
  6. India Ministry of Railways, "Train"

    Click here to view
    AGENCY: Ogilvy & Mather, Mumbai
    COUNTRY: India
    AWARD: Film Craft Gold Lion
  7. NTT Docomo, "Xylophone"

    Click here to view
    AGENCY: Drill, Tokyo
    COUNTRY: Japan
    AWARD: Film Craft Gold Lion
  8. Silestone by Cosentino, "Above Everything Else"

    Click here to view
    AGENCY: Alex Roman, Madrid
    COUNTRY: Spain
    AWARD: Film Craft Gold Lion
  9. MTV, "Balloons"

    Click here to view
    AGENCY: Loducca MPM, São Paulo
    COUNTRY: BRAZIL
    AWARD: Film Craft Gold Lion