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The World Cup is over, but some brands are still enjoying positive buzz generated during the course of the soccer tournament: Hyundai and Visa were the biggest World Cup brand perception gainers in the U.S., according to market research firm YouGov.
Advertisers Hyundai and Visa saw buzz scores increase in the U.S. in the tournament’s final week, despite the American team’s elimination two weeks ago. However, their buzz declined modestly in the U.K. and Germany. During the entire course of the World Cup, the U.K.
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