Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Aspen Skiing Co. is turning over a new leaf this season in a print campaign from Workhorse Advertising.
The goal of the work is to counter the reputation of Colorado’s Aspen/Snowmass resort as an upscale-only recreation area. The Denver agency won the account this year in part by developing a leaf icon designed to attract a more diverse group of skiers and snowboarders to Aspen’s varied 4,000-acre terrain.
“It’s time to introduce Aspen to a new generation,” said Tim Abare, Workhorse co-founder.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in