WORK STOPPAGES

Trahan Burden & Charles goes back in time to create ads for Provident Bankshares. Two 30-second TV spots from the Baltimore agency use stop-action photography to show puzzles putting themselves together.

Provident positions itself as the missing piece that helps businesses and consumers put the whole picture together.

The concept is simple, but executing the spots was not. The work-intensive craft of stop-action animation meant manipulating puzzle pieces millimeters at a time, then shooting a single frame of film to create the illusion of self-propelled movement. Andy Wardlaw, broadcast production assistant at TB&C subsidiary Charles Street Film, said each second of footage took about an hour to shoot.

“It’s worth it,” he said. “I think it gives the animation a human touch.”

Television and radio spots will air in the Washington, D.C., area. Print will appear in the Washington Post, Baltimore Sun and other publications.