Word of Female Boomer Mouth

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While it probably doesn’t make them fascinating conversationalists, female baby boomers’ propensity to chat about products and services makes them a useful target for marketers. A study by Prevention magazine, in conjunction with Keller Fay Group, takes a detailed look at boomer women’s word of mouth, based on interviews conducted April 2007 through March 2008.

The study found 61 percent of boomer women having at least one conversation on a given day about food and dining.

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