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Action film director John Woo uses his signature quick-cut, multi-camera style in his debut TV campaign for Nike.
Called “Airport ’98,” the global campaign, which includes TV and print components, features players from the Nike-sponsored Brazilian soccer team and launches the company’s new soccer shoe, the Mercurial.
The TV campaign from Wieden & Kennedy/Amsterdam, which consists of one 90-second spot (shown here) cut into five elaborate executions, broke late last month.
The almost wordless ads show the players bored and restless in an airport, waiting to go to the World Cup.
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