Woodard Exits Vigilante, Forms Own Shop

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Larry Woodard, a 25-year ad agency veteran and for the last decade CEO of Publicis Groupe’s Vigilante Advertising, has formed his own shop: Graham Stanley Advertising.

The new venture in New York is named for his father. In a strongly worded statement, Woodward (pictured) explained his rationale for going solo:

“My father, Graham Stanley Woodard, who passed away in 2008, was born into a sharecropping family in the 1930s. They grew tobacco and cotton. My grandfather, Jesse Woodard, told me the story of working for an entire year, going to settle up at the end of the season and getting just $20 from the landowner.

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