Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Director John Woo, best known for his action/adventure feature films, recently completed his first TV commercial-a global spot for Nike.
The action-filled ad, originating from Wieden & Kennedy in Portland, Ore., touts a new soccer shoe, the Mercurial, and features the Nike-sponsored Brazilian national team. It breaks next month in Europe, before making its way to the U.S., Asia and South America.
The undisclosed ad budget is the biggest Nike has ever put behind its soccer initiative, according to Pierre-Laurent Baudey, Nike’s category advertising director for soccer globally.
Woo (shown here) is one of four feature film directors represented by A Band Apart.35mm,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in