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WongDoody last week added three new pieces of business but lost Fit TV to Kovel/Fuller.
WongDoody’s Santa Monica, Calif., office picked up the estimated $5-10 million Del Taco account, prevailing over fellow finalists Colby Effler & Partners, also Santa Monica, and Goldberg Moser O’Neill, San Francisco. Bozell Worldwide, Irvine, Calif., withdrew from the search due to a conflict; incumbent Italia/Gal, Los Angeles, declined to defend the business.
Agency partner Tracy Wong called Kevin K. Moriarty, Del Taco’s chairman and chief executive officer, a “fun, ambitious, rebellious, underdog type of guy.
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