WongDoody Copywriter Develops MADD Campaign

McAllister Project Delivers Message at Disabled-Parking Spots
LOS ANGELES–As high school students in Seattle hunt for parking spaces this summer, they may begin to rethink their weekend behavior thanks to a new campaign by WongDoody copywriter Cal McAllister for Mothers Against Drunk Driving.
The campaign, which McAllister designed as a student and pitched to MADD independent of his Seattle employer, takes its public-service message to disabled-parking spaces. Stenciled on the ground at the spaces are the familiar disabled-parking icon and the sentence “Every 48 seconds, a drunk driver makes another person eligible to park here.”