Wonderwall Dishes Dirt Online

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NEW YORK The competitive world of celebrity-gossip Web sites got more crowded Thursday with the launch of Wonderwall, MSN’s answer to popular online destinations like TMZ and OMG.

The Microsoft-owned portal turned to production company BermanBraun to create the venue, which will aggregate much of the entertainment-oriented content already dispersed throughout MSN Network into one new brand.

Many BermanBraun staffers who worked on the site have experience in this category, having toiled on OMG, a partnership between Yahoo and NBC Universal newsmagazine Access Hollywood.

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