Women’s Network Taps Conn. Media Agency

NEW YORK WE: Women’s Entertainment, which had recently handled media in-house, has awarded its planning and buying responsibilities to Media Storm, the client said. The budget is estimated in the $5-million range.

South Norwalk, Conn.-based Media Storm will create national, regional and local multi-media campaigns for the network to help increase brand awareness. WE, currently available in 54 million U.S. households, offers programming directed primarily at female audiences.

“We have reached an exciting time in our quest to become the premier cable destination for women,” says Jennifer Robertson, director of consumer marketing, WE in a statement. “Media Storm thinks creatively about media strategy and placement. They are savvy and experienced in this space allowing them to match media with our growth in the vast world of women.”

Other Media Storm clients include FX, Showtime and Tribune Entertainment.